Farm to Table Means Anything?

This is a just a taste of what's to come in the disturbing world of dumbing down ideas like "organic", "farm to table" and 'local".  In the universe of brands they mean what we are told they mean.

     Now that Amazon’s taken over Whole Foods, a natural foods grocery known for its high prices, the new owners have pledged to lower prices.
     I stopped by the store to see what had changed. In addition to a few discounts — organic apples went from $2.99 to $1.99 per pound — I noticed a big display in the middle of the produce section. “Farm Fresh,” it read. “Just Picked.”
     What agricultural product was this ad for? Amazon Echo — a wireless speaker.
Presumably Amazon grew the electronic devices on a nearby farm and, once ripe, harvested them off the vine and shipped them to the produce aisle in my local Whole Foods.

Well I guess they made you look. And, there will be more to come everywhere you look.  Amazon is not alone in this grand linguistic crusade of adding (and subtracting) meaning and value to our language.

     The same day, while browsing hiking socks online, I came across a brand I hadn’t seen before called Farm to Feet.     Seriously? Farm to Feet?     It’s true that wool — and the socks were mostly made of wool, in addition to a few synthetic fibers like spandex — comes from a sheep, and sheep are raised on a farm. The socks certainly had more of a connection to a farm than an Amazon Echo.  But I think we can officially say that “Farm to Table” has jumped the shark.

http://otherwords.org/farm-to-table-has-jumped-the-shark/